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The role of ethnocultural stereotypes and foreign languages in Japanese commercials
0 references·16 citing·52 second hop
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  • 1990A sociolinguistic analysis of English borrowings in Japanese advertising texts99 cited
  • 2009English in Advertising: Generic Intertextuality in a Globalizing Media Environment77 cited
  • 2013The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products68 cited
  • 2008Language-Mixing in French Print Advertising48 cited
  • 2019How Brands Highlight Country of Origin in Magazine Advertising: A Content Analysis31 cited
  • 1986Japanese sociolinguistics28 cited
  • 1999The impact of loan‐words on modern Japanese27 cited
  • 1999The construction of gendered national identities in the television advertisements of Japan and Australia26 cited
  • 2019World Englishes and Global Advertising25 cited
  • 1995Employee intercultural effectiveness in a multicultural workplace: theoretical propositions, strategies and direction for future research25 cited
  • 2002The Function of English Loanwords in Japanese24 cited
  • 2020What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation23 cited
  • 2015Multilingualism in the linguistic landscape of urban Jordan21 cited
  • 2020Does the Use of Foreign Languages in Different Types of Products Lead to Different Consumer Perception?

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17 cited
  • 2015Foreign Language Display in Advertising from a Psycholinguistic and Sociolinguistic Perspective16 cited
  • 2020Perceptions of an Osaka Father: How Regional Dialect Influences Ideas on Masculinity and Fatherhood16 cited