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Examining beliefs and attitudes toward online advertising among Chinese consumers
16 references·0 citing·37 second hop
Examining beliefs and attitudes toward online advertising among Chinese consumers (2009)Examining beliefs and attitudes toward on…Advertising as Communication (2008)Advertising as CommunicationPrinciples and practice of structural equation modeling, 2nd ed. (2005)Principles and practice of st…The Uses-and-Gratifications Perspective of Media Effects (2002)The Uses-and-Gratifications P…Measuring the Intrusiveness of Advertisements: Scale Development and Validation (2002)Measuring the Intrusiveness o…Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (2001)Cyberspace Advertising vs. Ot…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…Latent variable models: An introduction to factor, path, and structural analysis (1987)Latent variable models: An in…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Communication and Persuasion (1986)Communication and PersuasionAttitude toward the AD as a Mediator of Consumer Brand Choice (1981)Attitude toward the AD as a M…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Statistical principles in experimental design. (1962)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Information and Consumer Behavior (1970)Marketing Research (1970)E-satisfaction: an initial examination (2000)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)How Advertising Works: What Do We Really Know? (1999)A Framework for Conceptual Contributions in Marketing (2011)Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers (2019)Advances in Consumer Research (2025)Understanding the Impact of Synergy in Multimedia Communications (2003)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)A Brief Guide to Structural Equation Modeling (2006)Scale Development Research (2006)Preliminary Psychometric Properties of the Acceptance and Action Questionnaire–II: A Revised Measure of Psychological Inflexibility and Experiential Avoidance (2011)The Aggression Questionnaire. (1992)The consideration of future consequences: Weighing immediate and distant outcomes of behavior. (1994)Reporting practices in confirmatory factor analysis: An overview and some recommendations. (2009)
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References

  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
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  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
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  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
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  • 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
  • 2002Measuring the Intrusiveness of Advertisements: Scale Development and Validation734 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited

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  • 2008Advertising as Communication576 cited
  • 2001Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes548 cited
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