A SIMULATION MODEL OF PATRONAGE BEHAVIOR WITHIN SHOPPING CENTERS

Melvin R. Crask

15 citations0/0 files storedDecision Sciences

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Consumer Market Behavior and Pricing Consumer Retail Behavior Studies Evacuation and Crowd Dynamics

Abstract

ABSTRACT This paper presents a micro‐analytic store choice model which eliminates the assumptions of homogeneity of stores and homogeneity of shoppers found in earlier models. The model simulates individual shopping trips within a shopping center and was successful in predicting the stores chosen by a sample of shopping center patrons. Two earlier models were also tested, but the proposed model performs better than either of the simpler models. Besides its predictive value, the model suggests a number of strategic implications for retailers and shopping center developers and provides a methodology that may be useful in other areas of behavioral research.

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References

1931The law of retail gravitation 1949New Laws of Retail Gravitation 1956Variety in Retailing 1976Image Inputs to a Probabilistic Model: Predicting Retail Potential 1970A Profile of Urban In-Home Shoppers 1967The Concept of Mass in Intra-Urban Shopping 1975Cognitive Maps of Retail Locations: An Investigation of Some Basic Issues 1971Identifying the Convenience-Oriented Consumer

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