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The Social Disorder of the Broadened Concept of Marketing · Study

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ArticleThe Social Disorder of the Broadened Concept of Marketing

Gene R. Laczniak1979

Article1979

The Social Disorder of the Broadened Concept of Marketing

Gene R. Laczniak

66 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Management and Organizational Studies Management and Marketing Education

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References

1951The Social System 2017Human Nature and the Social Order 1941Human Nature and the Social Order 1951Toward a General Theory of Action 1971Social Marketing: An Approach to Planned Social Change 1969Broadening the Concept of Marketing 1895American Journal of Sociology 1952Toward a General Theory of Action.

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Year1979

Typearticle

Published1979-06-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations66

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/bf02721876

openalex_workW2000101629

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2003Roots of Marketing and Consumer Research at the University of Chicago1