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The Social Disorder of the Broadened Concept of Marketing

16 references·16 citing·24 second hopsampled

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References

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1951Toward a General Theory of Action2,566 cited
1971Social Marketing: An Approach to Planned Social Change1,780 cited
1969Broadening the Concept of Marketing1,762 cited
1895American Journal of Sociology1,748 cited
1952Toward a General Theory of Action.1,693 cited
1972A Generic Concept of Marketing1,427 cited
1971Social Marketing: An Approach to Planned Social Change1,427 cited
1963Business and Society1,105 cited
1969Broadening the Concept of Marketing1,048 cited
1972The System of Modern Societies.678 cited
1976The Nature and Scope of Marketing616 cited
2001Modern Sociological Theory614 cited
1972The System of Modern Societies.604 cited

Cited by

1995Life begins at 40?61 cited

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2005Retrospective and Prospective Views on the Marketing/Finance Interface54 cited

2002Revisiting the marketing domain52 cited

2003Extending the Vision of Social Marketing through Social Capital Theory51 cited

2012Do the Crime, Always Do the Time? Insights into Consumer-to-Consumer Punishment Decisions45 cited

2017Social marketing and systems science: past, present and future38 cited

2017Marketing’s identity crisis: insights from the history of marketing thought32 cited

2002Revising the structural framework for marketing management31 cited

2003Roots of Marketing and Consumer Research at the University of Chicago130 cited

2022Critical social marketing: towards emancipation?24 cited

2020Service breakdown prevention22 cited

2002Narrowing the Concept of Marketing20 cited

2004Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing17 cited

1993Marketing's Domain: A Critical Review of the Development of the Marketing Concept12 cited

2006Um estudo sobre o comportamento do consumidor ambientalmente favorável: uma verificação na região do ABC paulista12 cited

1994Direct marketing: Passages, definitions, and Déjà vu9 cited