Direct marketing: Passages, definitions, and Déjà vu

J L Murrow · Michael Richard Hyman

9 citations0/0 files storedJournal of Direct Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

Abstract

As a prelude to offering a new definition of the term direct marketing , the recent debates on broadening the domain of marketing and broadening the domain of direct marketing are examined and the current definitions of direct marketing are compared. After a new definition of direct marketing is proposed and evaluated, direct marketers are cautioned about the problems concomitant with efforts to redefine direct marketing.

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2025Advances in Consumer Research 2026Childhood and Society 2000Marketing management: analysis. planning. implementation and control 1969Broadening the Concept of Marketing 1972A Generic Concept of Marketing 1969Broadening the Concept of Marketing 1977Passages: Predictable Crises of Adult Life.1991Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science

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