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Direct marketing: Passages, definitions, and Déjà vu
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Direct marketing: Passages, definitions, and Déjà vu (1994)Direct marketing: Passages, definitions, …Childhood and Society (2026)Childhood and SocietyAdvances in Consumer Research (2025)Advances in Consumer ResearchMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…A General Framework for Explaining Internal vs. External Exchange (1992)A General Framework for Expla…Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1991)Modern Marketing Theory: Crit…Marketing Theory: Evolution and Evaluation (1990)Marketing Theory: Evolution a…Can psychology be a science of mind? (1990)Can psychology be a science o…Passages: Predictable Crises of Adult Life. (1977)Passages: Predictable Crises …Age Differences in Information Processing: A Perspective on the Aged Consumer (1977)Age Differences in Informatio…The Identity Crisis in Marketing (1974)The Identity Crisis in Market…Social Marketing: Confusion Compounded (1974)Social Marketing: Confusion C…Behavior theory and the models of man. (1974)Behavior theory and the model…A Generic Concept of Marketing (1972)A Generic Concept of MarketingMarketing's Changing Social Relationships (1969)Marketing's Changing Social R…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Behavioral self-control (1974)Processes in Delay of Gratification (1974)Social Learning Theory. (1978)Self-Monitoring Processes (1979)The psychology of chance encounters and life paths. (1982)Effectance Motivation Reconsidered. Toward a Developmental Model (2009)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Attachment and Loss (1969)Illusion and well-being: A social psychological perspective on mental health. (1988)Emerging adulthood: A theory of development from the late teens through the twenties. (2000)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Comparative Advantage Theory of Competition (1995)Network relationships and the internationalisation process of small software firms (1997)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)Adult Development and Aging: A Gay Perspective (1978)Mentoring in organizations: Implications for women (1990)Transformative and Restorative Learning: A Vital Dialectic for Sustainable Societies (2004)Residents' perceptions on tourism impacts (1992)Consumer Value: A Framework for Analysis and Research (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 2026Childhood and Society13,073 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1969Broadening the Concept of Marketing1,048 cited
  • 1977Passages: Predictable Crises of Adult Life.607 cited
  • 1991Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science539 cited
  • 1990Marketing Theory: Evolution and Evaluation529 cited
  • 1974Behavior theory and the models of man.412 cited
  • 1977Age Differences in Information Processing: A Perspective on the Aged Consumer342 cited
  • 1990Can psychology be a science of mind?307 cited
  • 1974The Identity Crisis in Marketing203 cited
  • 1969Marketing's Changing Social Relationships196 cited
  • 1992A General Framework for Explaining Internal vs. External Exchange160 cited
  • 1974Social Marketing: Confusion Compounded118 cited

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