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ArticleAdvertising strategies in a franchise system

Simon Pierre Sigué2008

Article2008

Advertising strategies in a franchise system

Simon Pierre Sigué · Pradeep K. Chintagunta

83 citations·0/0 files stored·European Journal of Operational Research

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Franchising Strategies and Performance Merger and Competition Analysis Supply Chain and Inventory Management

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References

2000An Examination of Selected Marketing Mix Elements and Brand Equity 1951The Division of Labor is Limited by the Extent of the Market 2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value 1978The Theory of the Firm and the Structure of the Franchise Contract 1985The Economics of Franchise Contracts 1988An Empirical Look at Franchising as an Organizational Form 1990Improving Channel Coordination Through Franchising 2004Differential Games in Marketing

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2016Partner Empowerment and Relationship Failure in Franchising 2022Game theoretical analysis of service effort timing scheme strategies in dual-channel supply chains 2015A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally 2023The roles of cooperative advertising and endogenous online price discount in a dual-channel supply chain 2011A game theoretical study of cooperative advertising with multiple retailers in a distribution channel

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2012Co-Op Advertising in Dynamic Retail Oligopoliesarticle · 9 shared references 2013Cooperative Advertising in a Supply Chain with Horizontal Competitionarticle · 9 shared references 2014Cooperative Advertising Models in Supply Chain Management: A Reviewchapter · 8 shared references 2010Retail competition and cooperative advertisingarticle · 8 shared references 2016A review of dynamic Stackelberg game modelsarticle · 8 shared references 2016Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approacharticle · 8 shared references

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Year2008

Typearticle

Published2008-10-05

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations83

Files0 public / 0

ShelfFranchising Strategies and Performance

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doi10.1016/j.ejor.2008.09.027

openalex_workW2000192503

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2016

An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?

2015A dynamic advertising model with reference price effect

2022Co‐op advertising in randomly fluctuating markets