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Advertising strategies in a franchise system
16 references·16 citing·47 second hopsampled
Advertising strategies in a franchise system (2008)Advertising strategies in a franchise sys…Differential Games in Marketing (2004)Differential Games in Marketi…Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount (2004)Coordination of cooperative a…Retail promotions with negative brand image effects: Is cooperation possible? (2003)Retail promotions with negati…An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising* (2002)An Analysis of Manufacturer‐R…Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)Implications of Loyalty Progr…Dynamic cooperative advertising in a channel (2000)Dynamic cooperative advertisi…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Understanding Cooperative Advertising Participation Rates in Conventional Channels (1997)Understanding Cooperative Adv…Modelling Cooperative Advertising Decisions in Franchising (1996)Modelling Cooperative Adverti…Measuring the Dynamic Effects of Promotions on Brand Choice (1996)Measuring the Dynamic Effects…The Death of Advertising (1994)The Death of AdvertisingImproving Channel Coordination Through Franchising (1990)Improving Channel Coordinatio…An Empirical Look at Franchising as an Organizational Form (1988)An Empirical Look at Franchis…The Economics of Franchise Contracts (1985)The Economics of Franchise Co…The Theory of the Firm and the Structure of the Franchise Contract (1978)The Theory of the Firm and th…The Division of Labor is Limited by the Extent of the Market (1951)The Division of Labor is Limi…The roles of cooperative advertising and endogenous online price discount in a dual-channel supply chain (2023)The roles of cooperative adve…Game theoretical analysis of service effort timing scheme strategies in dual-channel supply chains (2022)Game theoretical analysis of …Co‐op advertising in randomly fluctuating markets (2022)Co‐op advertising in randomly…An integrative framework of cooperative advertising with reference price effects (2022)An integrative framework of c…Managing advertising investments in marketing channels (2021)Managing advertising investme…Feedback Stackelberg--Nash Equilibria in Mixed Leadership Games with an Application to Cooperative Advertising (2019)Feedback Stackelberg--Nash Eq…Delayed effects of cooperative advertising in goodwill dynamics (2019)Delayed effects of cooperativ…Retailer and manufacturer advertising scheduling in a marketing channel (2017)Retailer and manufacturer adv…Antecedents of early terminations in franchising: franchisor versus franchisee cancelations (2017)Antecedents of early terminat…Partner Empowerment and Relationship Failure in Franchising (2016)Partner Empowerment and Relat…An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising? (2016)An integrative framework of c…Advertising Strategies for Mobile Platforms With “Apps” (2016)Advertising Strategies for Mo…Cooperative Advertising with Accrual Rate in a Dynamic Supply Chain (2015)Cooperative Advertising with …A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally (2015)A game-theoretic model for co…A dynamic advertising model with reference price effect (2015)A dynamic advertising model w…A game theoretical study of cooperative advertising with multiple retailers in a distribution channel (2011)A game theoretical study of c…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Zero defections: quality comes to services. (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)An empirical analysis of the antecedents of electronic commerce service continuance (2001)Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics (2002)"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors (2004)The Nature of the Firm (1937)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Separation of Ownership and Control (1983)HYBRID ORGANIZATIONAL ARRANGEMENTS AND THEIR IMPLICATIONS FOR FIRM GROWTH AND SURVIVAL: A STUDY OF NEW FRANCHISORS. 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Williamson's The Economic Institutions of Capitalism (1997)A Quantity Discount Pricing Model to Increase Vendor Profits (1984)The Theory of Power and Conflict in Channels of Distribution (1984)The power of trust in manufacturer-retailer relationships (1996)A game theory approach in seller–buyer supply chain (2008)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Contracting emission reduction for supply chains considering market low-carbon preference (2016)MANAGING BRAND EQUITY (1989)Managing Brand Equity (1991)Service Quality: New Directions in Theory and Practice (1994)Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Interactivity and vividness effects on social presence and involvement with a web-based advertisement (2003)Internet banking service quality, e-customer satisfaction and loyalty: the modified e-SERVQUAL model (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1951The Division of Labor is Limited by the Extent of the Market1,633 cited
  • 2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value1,157 cited
  • 1978The Theory of the Firm and the Structure of the Franchise Contract1,005 cited
  • 1985The Economics of Franchise Contracts590 cited
  • 1988An Empirical Look at Franchising as an Organizational Form548 cited
  • 1990Improving Channel Coordination Through Franchising447 cited
  • 2004Differential Games in Marketing303 cited
  • 2004Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount261 cited
  • 1994The Death of Advertising260 cited
  • 2000Dynamic cooperative advertising in a channel249 cited
  • 2002An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising*226 cited
  • 1996Measuring the Dynamic Effects of Promotions on Brand Choice206 cited
  • 2003Retail promotions with negative brand image effects: Is cooperation possible?203 cited
  • 1997Understanding Cooperative Advertising Participation Rates in Conventional Channels

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192 cited
  • 1996Modelling Cooperative Advertising Decisions in Franchising185 cited
  • Cited by

    • 2016Partner Empowerment and Relationship Failure in Franchising54 cited
    • 2022Game theoretical analysis of service effort timing scheme strategies in dual-channel supply chains42 cited
    • 2015A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally38 cited
    • 2011A game theoretical study of cooperative advertising with multiple retailers in a distribution channel37 cited
    • 2023The roles of cooperative advertising and endogenous online price discount in a dual-channel supply chain37 cited
    • 2016Advertising Strategies for Mobile Platforms With “Apps”35 cited
    • 2016An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?34 cited
    • 2015A dynamic advertising model with reference price effect33 cited
    • 2017Antecedents of early terminations in franchising: franchisor versus franchisee cancelations33 cited
    • 2019Feedback Stackelberg--Nash Equilibria in Mixed Leadership Games with an Application to Cooperative Advertising33 cited
    • 2022Co‐op advertising in randomly fluctuating markets31 cited
    • 2021Managing advertising investments in marketing channels29 cited
    • 2019Delayed effects of cooperative advertising in goodwill dynamics29 cited
    • 2015Cooperative Advertising with Accrual Rate in a Dynamic Supply Chain25 cited
    • 2022An integrative framework of cooperative advertising with reference price effects24 cited
    • 2017Retailer and manufacturer advertising scheduling in a marketing channel21 cited