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Does brand spelling influence memory? The case of auditorily presented brand names

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References

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2004Mental lexicon : "some words to talk about words"169 cited

1989The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory169 cited

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2014Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy20 cited
2015Untangling the brand name from the branded entity20 cited
2023Follow your nose when it sounds right: How brand names influence consumer responses to product scents19 cited