Comparing Online Information Effects

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Cultural Differences and Values Decision-Making and Behavioral Economics Technology Adoption and User Behaviour

Abstract

Despite the global reach of the Internet, extant cross-cultural research is limited to examining the uses and users of the medium rather than the effects of information presented within it.T he current exploratory study investigates the effects of differing information on participants within a standardizedWeb site across three cultures: Germany, Japan, and the United States.T he findings reveal a significant interaction between culture, information, and uncertainty avoidance.Online interactants in high uncertainty-avoidance cultures such as Japan seem to exhibit drastic behavioral changes when faced with limited information within an ambiguous decision context as compared to similar participants in Germany and the United States.T he overall findings are consistent with Hofstede’s (1984, 1991, 2001) perspective on culture and uncertainty avoidance.

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2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 1993Cultures and Organizations: Software of the Mind.1983Culture's Consequences: International Differences in Work-Related Values.2013Imagery and Verbal Processes 1959The Silent Language 2001Culture's consequences comparing values, behaviors, institutions, and organizations across nations 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods 1983Information Richness. A New Approach to Managerial Behavior and Organization Design

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