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Customer relationship management in retailing: A content analysis of retail trade journals · Study

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ArticleCustomer relationship management in retailing: A content analysis of retail trade journals

Joan L. Anderson2007

Article2007

Customer relationship management in retailing: A content analysis of retail trade journals

Joan L. Anderson · Laura D. Jolly · Ann E. Fairhurst

95 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Big Data and Business Intelligence Customer Service Quality and Loyalty Corporate Governance and Management

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References

2005A Strategic Framework for Customer Relationship Management 2005The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention 2005The Role of Relational Information Processes and Technology Use in Customer Relationship Management 2005Why Do Customer Relationship Management Applications Affect Customer Satisfaction?2001The Crm Handbook: A Business Guide to Customer Relationship Management 2005Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships 2005Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing 2005Managing Marketing Communications with Multichannel Customers

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Year2007

Typearticle

Published2007-04-24

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations95

Files0 public / 0

ShelfBig Data and Business Intelligence

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doi10.1016/j.jretconser.2007.02.009

openalex_workW2000483423

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