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History of the sleeper effect: Some logical pitfalls in accepting the null hypothesis.

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References

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Cited by

1988In search of reliable persuasion effects: III. The sleeper effect is dead: Long live the sleeper effect.193 cited
2015Conformity in Groups: The Effects of Others’ Views on Expressed Attitudes and Attitude Change127 cited
1999The Sleeper Effect and Negative Political Advertising80 cited
2003"Don't Work"?29 cited
1985Self-Relevant Scenarios as an Indirect Means of Attitude Change28 cited
2015Media Effects18 cited
2015Redressing the Sleeper Effect: Evidence for the Favorable Persuasive Impact of Discounting Information Over Time in a Contemporary Advertising Context

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14 cited

1997Communicator credibility, personality factors and customer responses to comparative advertising claims14 cited

1990Testing for Hypothesized Equality11 cited

2000The Effects of Time Delays on Consumers' Use of Different Criteria for Product Purchase Decisions10 cited

1981Through the One-Way Mirror6 cited