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The application of marketing to British politics
16 references·9 citing·29 second hop
The application of marketing to British politics (1990)The application of marketing to British p…Research for Marketing Decisions (1989)Research for Marketing Decisi…How Britain Votes (1985)How Britain VotesPolitical Marketing: An Approach to Campaign Strategy (1983)Political Marketing: An Appro…Parliamentary affairs (1983)Parliamentary affairsResearch for Marketing Decisions (1978)Research for Marketing Decisi…Objective Knowledge, an Evolutionary Approach. (1973)Objective Knowledge, an Evolu…Political Change in Britain (1971)Political Change in BritainMarket Segmentation: A Strategic Management Tool (1971)Market Segmentation: A Strate…Political Change in Britain: Forces Shaping Electoral Choice. (1970)Political Change in Britain: …Political Change in Britain: Forces Shaping Electoral Choice. (1970)Political Change in Britain: …Angels in Marble: Working Class Conservatives in Urban England (1969)Angels in Marble: Working Cla…Benefit Segmentation: A Decision-Oriented Research Tool (1968)Benefit Segmentation: A Decis…The British General Election of 1964 (1965)The British General Election …How Important to Marketing Strategy Is the "Heavy User"? (1964)How Important to Marketing St…An Economic Theory of Democracy (1960)An Economic Theory of Democra…An Economic Theory of Democracy. (1958)An Economic Theory of Democra…Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index (2014)Political Branding: Political…The social media (r)evolution: Obama's political campaign (2010)The social media (r)evolution…Considerations on the evolution of political marketing theory (2009)Considerations on the evoluti…An Epistemological Perspective on Research in Political Marketing (2008)An Epistemological Perspectiv…The views of anadvocatus dei: political marketing and its critics (2004)The views of anadvocatus dei:…Branding in Politics—Manifestations, Relevance and Identity-Oriented Management (2004)Branding in Politics—Manifest…Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective (2003)Market Segmentation and Produ…To Spin or not to Spin, that is the Question: The Emergence of Modern Political Marketing (2001)To Spin or not to Spin, that …Strategic political segmentation ‐ A new approach for a new era of political marketing (2001)Strategic political segmentat…A Model of Candidate Location When One Candidate Has a Valence Advantage (2001)The Economic Vote: How Political and Economic Institutions Condition Election Results (2008)The Strength of Issues: Using Multiple Measures to Gauge Preference Stability, Ideological Constraint, and Issue Voting (2008)Phenomenography ? Describing conceptions of the world around us (1981)Computer Support for Knowledge-Building Communities (1994)Learning by Expanding (2014)A Rational Theory of the Size of Government (1981)A Survey of Corporate Governance (1997)Economic Origins of Dictatorship and Democracy (2005)Narrating Crisis: The Discursive Construction of the `Winter of Discontent' (1996)Extreme Right Parties in Western Europe (2003)Political Choice in Britain (2004)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Reexamination of the Determinants of Consumer Satisfaction (1996)The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability (1990)Predicting the performance of measures in a confirmatory factor analysis with a pretest assessment of their substantive validities. (1991)A Statistical Model for Multiparty Electoral Data (1999)Residential Concentration, Political Socialization, and Voter Turnout (2005)Education‐based group identity and consciousness in the authoritarian‐libertarian value conflict (2008)Different roles for subsidiaries: The case of multinational corporations in spain (1990)Measuring Consumers' Willingness to Pay at the Point of Purchase (2002)Hofstede's dimensions of culture in international marketing studies (2006)The Effect of Economic Events on Votes for President (1978)An Integrated Theory of Party Goals and Party Change (1994)Extreme right‐wing voting in Western Europe (2002)The Promising Future of Class Analysis: A Response to Recent Critiques (1992)Angry White Men: Individual and Contextual Predictors of Support for the British National Party (2010)Acceptable and Unacceptable Immigrants: How Opposition to Immigration in Britain is Affected by Migrants' Region of Origin (2011)
this work references cited by second hop

References

  • 1958An Economic Theory of Democracy.18,594 cited
  • 1960An Economic Theory of Democracy4,109 cited
  • 1973Objective Knowledge, an Evolutionary Approach.3,770 cited
  • 1965The British General Election of 19641,070 cited
  • 1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
  • 1971Political Change in Britain822 cited
  • 1978Research for Marketing Decisions601 cited
  • 1985How Britain Votes366 cited
  • 1989Research for Marketing Decisions305 cited
  • 1970Political Change in Britain: Forces Shaping Electoral Choice.303 cited
  • 1970Political Change in Britain: Forces Shaping Electoral Choice.218 cited
  • 1983Parliamentary affairs211 cited
  • 1971Market Segmentation: A Strategic Management Tool178 cited
  • 1964How Important to Marketing Strategy Is the "Heavy User"?147 cited
  • 1969Angels in Marble: Working Class Conservatives in Urban England120 cited
  • 1983Political Marketing: An Approach to Campaign Strategy115 cited

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  • 2004Branding in Politics—Manifestations, Relevance and Identity-Oriented Management95 cited
  • 2004The views of anadvocatus dei: political marketing and its critics91 cited
  • 2009Considerations on the evolution of political marketing theory86 cited
  • 2001Strategic political segmentation ‐ A new approach for a new era of political marketing85 cited
  • 2014Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index68 cited
  • 2003Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective62 cited
  • 2001To Spin or not to Spin, that is the Question: The Emergence of Modern Political Marketing54 cited
  • 2008An Epistemological Perspective on Research in Political Marketing53 cited
  • 2010The social media (r)evolution: Obama's political campaign7 cited