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Political Marketing: Lessons for Political Science · Study

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ArticlePolitical Marketing: Lessons for Political Science

Margaret Scammell1999

Article1999

Political Marketing: Lessons for Political Science

Margaret Scammell

347 citations·0/0 files stored·Political Studies

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Electoral Systems and Political Participation Media Studies and Communication Political Science Research and Education

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2019European Party Politics in Times of Crisis 2001The Marriage of Politics and Marketing 2001The marketing of political marketing 2005Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign 2009The political brand: A consumer perspective 2007Political Brands and Consumer Citizens: The Rebranding of Tony Blair 2016Shifting the blame. Populist politicians’ use of Twitter as a tool of opposition 2010Measuring political brand equity: a consumer oriented approach

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Year1999

Typearticle

Published1999-09-01

VenuePolitical Studies

ISSN-L0032-3217

Languageen

Citations347

Files0 public / 0

ShelfElectoral Systems and Political Participation

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doi10.1111/1467-9248.00228

openalex_workW2000499635

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