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Political Marketing: Lessons for Political Science
0 references·16 citing·44 second hopsampled
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  • 2019European Party Politics in Times of Crisis316 cited
  • 2001The Marriage of Politics and Marketing196 cited
  • 2001The marketing of political marketing179 cited
  • 2005Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign170 cited
  • 2009The political brand: A consumer perspective168 cited
  • 2007Political Brands and Consumer Citizens: The Rebranding of Tony Blair166 cited
  • 2016Shifting the blame. Populist politicians’ use of Twitter as a tool of opposition148 cited
  • 2010Measuring political brand equity: a consumer oriented approach147 cited
  • 2015Politics and Image: The Conceptual Value of Branding129 cited
  • 2009Conceptualizing and Testing Brand Personality in British Politics124 cited
  • 2001Political marketing ‐ An investigation of the political marketing concept and political market orientation in Australian politics120 cited
  • 2001The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation97 cited
  • 2008Media in the Game of Politics: Effects of Strategic Metacoverage on Political Cynicism95 cited
  • 2004Branding in Politics—Manifestations, Relevance and Identity-Oriented Management

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95 cited
  • 2004The views of anadvocatus dei: political marketing and its critics91 cited
  • 2007Recursive Governance: Contemporary Political Communication and Public Policy89 cited