The “double dynamics” of activation

Abstract

Purpose This paper aims to explore activation policy as a condensate for new forms of governance in respect of welfare institutions and in relation to welfare subjects. It asks how far apparently similar concepts – contractualisation, individuation, personalisation – can be applied to the governance of institutions and the governance of persons. Design/methodology/approach The paper draws on a model of different governance regimes to trace different dynamics at stake in the shift to activation policy. Findings Tensions in the dynamics of the transformation of welfare governance around notions of activation are highlighted. It is also argued that different reconfigurations of power are at stake in the governance of institutions and the governance of persons. Finally tensions between notions of active, activist and activation conceptions of citizenship are traced. Research limitations/implications The paper challenges a govermentality perspective in which managerial discourses are assumed to have similar consequences for institutions and for persons, so drawing attention to the importance of context. Practical implications Limited value Originality/value This paper makes an original contribution to the field by tracing a number of different dynamics at stake in activation policy rather than assuming a coherent shift from earlier forms of welfare regime.

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