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ArticleInfluence of materialism, gender and nationality on consumer brand perceptions

Rajeev Kamineni2005

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Articlebronze2005

Influence of materialism, gender and nationality on consumer brand perceptions

Rajeev Kamineni

99 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Perception and Purchasing Behavior

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References

1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation 1985Materialism: Trait Aspects of Living in the Material World 1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective 1981Post-Materialism in an Environment of Insecurity 1984Three Scales to Measure Constructs Related to Materialism: Reliability, Validity, and Relationships to Measures of Happiness 1993The Market for Luxury Goods: Income versus Culture 1991Some theoretical and popular notions concerning materialism.1987Media, Materialism, and Human Happiness

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Year2005

Typearticle

Published2005-10-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations99

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/palgrave.jt.5740167

openalex_workW2000666867

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