Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution

16 references·16 citing·45 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

2004Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods7,799 cited
1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
1973The processes of causal attribution.4,031 cited
2007Structural Equation Modeling: A Second Course2,840 cited
2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,657 cited
1982Social anxiety and self-presentation: A conceptualization model.1,572 cited
2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,339 cited
2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
2009Why Do Consumers Buy Counterfeit Luxury Brands?936 cited
1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
2010Subtle Signals of Inconspicuous Consumption597 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2007“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations544 cited

1999The Ownership Effect in Consumer Responses to Brand Line Stretches436 cited

Cited by

2016Airbnb: Online targeted advertising, sense of power, and consumer decisions299 cited
2018Consequences of customer engagement and customer self-brand connection210 cited
2015Do Materialists Prefer the “Brand-as-Servant”? The Interactive Effect of Anthropomorphized Brand Roles and Materialism on Consumer Responses186 cited
2020The psychology of luxury consumption182 cited
2016Antecedents and consequences of university brand identification171 cited
2016Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism160 cited
2019When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest151 cited
2021Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives149 cited
2017Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury136 cited
2014Materialism: the good, the bad, and the ugly124 cited
2015Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets122 cited
2017Compensatory consumption and consumer compromises: a state-of-the-art review114 cited
2017Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification110 cited
2018The Dark Side of Luxury: Social Costs of Luxury Consumption102 cited
2015Social Hierarchy, Social Status, and Status Consumption94 cited
2019Trickle-Round Signals: When Low Status Is Mixed with High85 cited