THE ROLE OF COMPLEMENTARY ACTORS IN THE DEVELOPMENT OF INNOVATION IN SMALL FIRMS

Tim W. Mazzarol · Sophie Reboud

50 citations0/0 files storedInternational Journal of Innovation Management

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Business Strategy and Innovation Entrepreneurship Studies and Influences Innovation and Knowledge Management

Abstract

This study examines the findings of a survey of small, high innovator firms and their assessment of the risks and benefits of forming strategic alliances with third party "complementors". The study found that the entrepreneurs of these small innovator firms were willing to form strategic alliances where such collaboration would assist in reducing customer perceptions of risk in the adoption of their innovation, while also enhancing the customer's understanding of the innovation. However, the entrepreneur of the small firm also needed to be confident that the alliance would allow him or her to retain control over the quality of the final outcome to their customer. These findings suggest that education of the entrepreneur in the development and management of strategic networks may be a useful enhancement to the process of innovation in small firms.

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2011DO SMEs BENEFIT FROM HRM-RELATED KNOWLEDGE PROTECTION IN INNOVATION MANAGEMENT?2012SmartNet collaboration model - a framework for collaborative development and production 2009Innovation and entrepreneurship in small firms: the influence of entrepreneurial attitudes, external relationships and learning orientation.

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