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The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization

16 references·16 citing·33 second hopsampled

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References

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1988A Model of Brand Choice and Purchase Quantity Price Sensitivities267 cited
1990

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Consumer Psychology in Behavioural Perspective

217 cited

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2007Explaining consumer choice: Coming to terms with intentionality41 cited
2010In-Store Experimental Approach to Pricing and Consumer Behavior38 cited
2013A Qualitative Analysis of Customer Repeat Purchase Behaviour in the UK Mobile Phone Market35 cited
2010Market Segmentation From a Behavioral Perspective34 cited
2015What Consumers Maximize: Brand Choice as a Function of Utilitarian and Informational Reinforcement33 cited
2010Consumer Brand Choice: Money Allocation as a Function of Brand Reinforcing Attributes33 cited
2008Reward, emotion and consumer choice: from neuroeconomics to neurophilosophy31 cited
2010Substitutability and Independence: Matching Analyses of Brands and Products30 cited
2008Individual differences in price responsiveness within and across food brands30 cited
2011A behavioral-economic analysis of the essential value of brands28 cited