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Repetition and attitudinal discrepancy effects on the affective response to television advertising
16 references·10 citing·34 second hop
Repetition and attitudinal discrepancy effects on the affective response to television advertising (1979)Repetition and attitudinal discrepancy ef…Advertising Wearout: An Experimental Analysis (1976)Advertising Wearout: An Exper…Demand Artifacts in Laboratory Experiments in Consumer Research (1975)Demand Artifacts in Laborator…Changing Brand Attitudes Through Modification of Cognitive Structure (1975)Changing Brand Attitudes Thro…The Cognitive Processes Mediating Acceptance of Advertising (1973)The Cognitive Processes Media…An Attitudinal Framework for Advertising Strategy (1972)An Attitudinal Framework for …Repetition in Media Models: A Laboratory Technique (1971)Repetition in Media Models: A…Artifact in behavioral research (1969)Artifact in behavioral resear…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Statistical Principles in Experimental Design (1964)Statistical Principles in Exp…Experimental and quasi-experimental designs for research on teaching (1963)Experimental and quasi-experi…The Handbook of Research on Teaching (1962)The Handbook of Research on T…The AB Scales (1962)The AB ScalesStatistical principles in experimental design. (1962)Statistical principles in exp…Assimilation and contrast effects of anchoring stimuli on judgments. (1958)Assimilation and contrast eff…The Measurement of Meaning (1957)The Measurement of MeaningAssimilation and contrast effects in reactions to communication and attitude change. (1957)Assimilation and contrast eff…Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence (2019)Message Pretesting Using Perc…The art of advertising happiness: Agnès Varda’sLe Bonheurand Pop Art (2017)The art of advertising happin…Corporate Rebranding and the Effects on Consumers' Attitude Structure (2012)Corporate Rebranding and the …An Examination of the Cognitive Antecedents of Attitude-Toward-the-Ad (2012)An Examination of the Cogniti…Can Public-Service Advertising Change Children’s Nutrition Habits? (2010)Can Public-Service Advertisin…THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES : A Cross-Cultural and Individual-Level Analysis (2004)THE EFFECTIVENESS OF COMPARAT…Humour effect on memory and attitude: moderating role of product involvement (2003)Humour effect on memory and a…Attitude accessibility, certainty and the attitude—behaviour relationship: an empirical study of ad repetition and competitive interference effects (2002)Attitude accessibility, certa…The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence (2001)The Effects of Anthropomorphi…The ARF Copy Research Validity Project (1991)The ARF Copy Research Validit…An Introduction to Logic and Scientific Method. (1934)Review of Educational Measurement. 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this work references cited by second hop

References

  • 1962Statistical principles in experimental design.27,141 cited
  • 1957The Measurement of Meaning9,430 cited
  • 1964Statistical Principles in Experimental Design8,058 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1962The Handbook of Research on Teaching1,960 cited
  • 1963Experimental and quasi-experimental designs for research on teaching1,540 cited
  • 1969Artifact in behavioral research1,175 cited
  • 1957Assimilation and contrast effects in reactions to communication and attitude change.658 cited
  • 1973The Cognitive Processes Mediating Acceptance of Advertising466 cited
  • 1958Assimilation and contrast effects of anchoring stimuli on judgments.419 cited
  • 1975Changing Brand Attitudes Through Modification of Cognitive Structure296 cited
  • 1962The AB Scales244 cited
  • 1975Demand Artifacts in Laboratory Experiments in Consumer Research241 cited
  • 1971Repetition in Media Models: A Laboratory Technique117 cited
  • 1976Advertising Wearout: An Experimental Analysis116 cited
  • 1972An Attitudinal Framework for Advertising Strategy

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75 cited

Cited by

  • 2001The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence155 cited
  • 2003Humour effect on memory and attitude: moderating role of product involvement131 cited
  • 2004THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES : A Cross-Cultural and Individual-Level Analysis99 cited
  • 2019Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence27 cited
  • 2010Can Public-Service Advertising Change Children’s Nutrition Habits?26 cited
  • 1991The ARF Copy Research Validity Project24 cited
  • 2012An Examination of the Cognitive Antecedents of Attitude-Toward-the-Ad17 cited
  • 2012Corporate Rebranding and the Effects on Consumers' Attitude Structure14 cited
  • 2002Attitude accessibility, certainty and the attitude—behaviour relationship: an empirical study of ad repetition and competitive interference effects13 cited
  • 2017The art of advertising happiness: Agnès Varda’sLe Bonheurand Pop Art6 cited