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The impact of brand sponsorship of music festivals

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References

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2003Demographic and Sponsorship Considerations for Jazz and Classical Music Festivals

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129 cited

Cited by

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2018The congruity effects of commercial brand sponsorship in a regional event48 cited
2013Event‐brand transfer in an entertainment service: experiential marketing46 cited
2012Views of children and parents on limiting unhealthy food, drink and alcohol sponsorship of elite and children's sports39 cited
2015From Sponsorship to Partnership in Arts and Business Relations37 cited
2014The impact of event sponsorship on Portuguese children’s brand image and purchase intentions28 cited
2020Religious Festival Marketing: Distinguishing between Devout Believers and Tourists25 cited
2010Profiling the jazz festival audience24 cited
2016The Sites and Sounds of Placemaking: Branding, Festivalization, and the Contemporary City24 cited
2016Beyond brand exposure: measuring the sponsorship halo effect22 cited
2013Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time18 cited
2021Effects of sponsorship quality and quantity on employee brand behavior17 cited
2017PENGARUH SPONSORSHIP DALAM MENINGKATKAN BRAND AWARENESS (Studi pada Sponsorship Garuda Indonesia Terhadap Liverpool FC sebagai Global Official Airline Partner)16 cited