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A Gap Analysis of Professional and Academic Perceptions of the Importance of International Marketing Curriculum Content and Research Areas

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References

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1989International Business Education: A Corporate View140 cited
1984The missing connection between business and the universities52 cited
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2009Assurance of Learning for Principles of Marketing Students31 cited
2003Enriching Global Marketing Education with Virtual Classrooms an Effectiveness Study28 cited
2002International Business Education20 cited
2004Creating and Diffusing a Technology Champion Course16 cited
2000A Case in Point: An Interdisciplinary Approach to the Short Term Study-Abroad11 cited
2016From Service Analysis to Staff Development: A Reference Desk Gap Analysis at a Community College1 cited

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