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Hospital advertising: A literature review
8 references·0 citing·25 second hop
Hospital advertising: A literature review (2012)Hospital advertising: A literature reviewUnderstanding the Role Consumer Involvement Plays in the Effectiveness of Hospital Advertising (2002)Understanding the Role Consum…A model of physician behaviour with demand inducement (2000)A model of physician behaviou…The Optimal Design of Hospital Advertising by Means of Conjoint Measurement (1998)The Optimal Design of Hospita…Hospital advertising: does it influence consumers? (1990)Hospital advertising: does it…Meta-Analyses of Attitudes toward Advertising by Professionals (1988)Meta-Analyses of Attitudes to…Hospital shopping and consumer choice. (1982)Hospital shopping and consume…Health Care Advertising: Consumer vs. Physician Attitudes (1979)Health Care Advertising: Cons…Free Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…Marketing Professional Services (1977)The Influence of the Amount and Type of Information on Individuals' Perception of Legal Services (1986)What is a professional service? A conceptual review and bi‐national investigation (2000)The Journal of Advertising ’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review (2022)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)HEALTH PSYCHOLOGY | REVIEW ARTICLE Understanding patients' decision-making strategies in hospital choice: Literature review and a call for experimental research (2015)Advances in Consumer Research (2025)A New Approach to Consumer Theory (1966)A New Approach to Consumer Theory (1976)A Treatise on the Family (1991)A narrative synthesis of illustrative evidence on effects of capitation payment for primary care: lessons for Ghana and other low/middle-income countries (2017)Information and Consumer Behavior (1970)Meta-analysis in social research (1982)Statistical Methods for Meta-Analysis (1988)Demand elasticities in international marketing (1996)What does value mean in business‐to‐business professional services? (1997)Drivers of customers’ switching behaviour in Indian banking industry (2014)The Evolution of Cooperation (1981)The Role of Market Forces in Assuring Contractual Performance (1981)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Methodological issues in conjoint analysis: a case study (2001)A model and solution method for multi-period sales promotion design (2003)Checking the Pulse of Print Media (2011)Hospital Advertising (1994)
this work references cited by second hop

References

  • 1973Free Competition and the Optimal Amount of Fraud3,943 cited
  • 1988Meta-Analyses of Attitudes toward Advertising by Professionals93 cited
  • 1982Hospital shopping and consumer choice.76 cited
  • 2000A model of physician behaviour with demand inducement74 cited
  • 1979Health Care Advertising: Consumer vs. Physician Attitudes60 cited
  • 1990Hospital advertising: does it influence consumers?30 cited
  • 1998The Optimal Design of Hospital Advertising by Means of Conjoint Measurement30 cited
  • 2002Understanding the Role Consumer Involvement Plays in the Effectiveness of Hospital Advertising18 cited

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