Television news information gain: Videotex versus a talking head

Mickie Edwardson · Kurt E. M. Kent

16 citations0/0 files storedJournal of Broadcasting & Electronic Media

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Media Studies and Communication Journalism and Media Studies Visual and Cognitive Learning Processes

Abstract

Aided and free recall procedures found that a random sample remembered videotex news stories better than newscaster‐presented stories. Graphics helped recall of a story's topic more than its details. Nonredundant crawls hindered aided recall of both newscaster and videotex stories. A crawl was better remembered when it accompanied newscaster stories than videotex stories. Videotex stories with a crawl were better remembered than newscaster stories with a crawl.

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2016Perception and Communication 1958Perception and communication.1971Decision and stress 1976The unseeing eye: The myth of television power in national politics 1976Patterns of Recall Among Television News Viewers 1981Television and the Rest of Life: A Systematic Comparison of Subjective Experience 1977Remembering the News: What the Picture Adds to Recall 1982Pictures, audio, and print: symbolic representation and effect on learning

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1987Effects of visual‐verbal redundancy and recaps on television news learning 1990Remembering the News: A LISREL Model

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