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Impact of strength of ethnic identification on Hispanic shopping behavior

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References

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2017Subjective social inclusion: A conceptual critique for socially inclusive marketing

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2010Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect108 cited

2013Young Chinese Consumers’ Snob and Bandwagon Luxury Consumption Preferences97 cited

2010Social identity salience: Effects on identity-based brand choices of Hispanic consumers95 cited

1997Marketing Strategies in A Multi-Ethnic Environment95 cited

2010Shopping behavior and the involvement construct88 cited

2008Ethnic identity, consumption of cultural apparel, and self-perceptions of ethnic consumers79 cited

2009Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective78 cited

2002Retailing in a multicultural world: the interplay of retailing, ethnic identity and consumption75 cited

2011Consumer language preferences in service encounters: a cross‐cultural perspective75 cited

2009Influence of retail store environmental cues on consumer patronage behavior across different retail store formats: An empirical analysis of US Hispanic consumers70 cited

2003Cross‐cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups68 cited