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Retail buyers' decision-making process: an investigation of contributing variables

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Cited by

2002Assessing customer orientation in the context of buyer/supplier relationships using judgmental modelling47 cited
1994The delisting of products by retail buyers38 cited
2014The decision-making process of luxury fashion retail buyers in Greece34 cited
2009Business-to-business brand management: Theory, research and executive case study exercises31 cited
1998A model of buyer-supplier interaction in UK grocery retailing26 cited
2016Modern food retailing buying behaviour in Africa: the case of Tanzania24 cited
2001Retail buying: process, information and IT use: a conceptual framework22 cited
2002Food retail buying processes – a study of the UK, Italy and Sweden22 cited
2009

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Chapter 4 Building brand equity between manufacturers and retailers

15 cited

2022Redesigning and Reinvention of Retail Industry Through Artificial Intelligence (AI)13 cited

2020The role of fashion retail buyers in China and the buyer decision-making process13 cited