Perceived risk and mail order shopping for apparel

Linda D. Simpson · Hilda Buckley Lakner

70 citations0/0 files storedJournal Of Consumer Studies and Home Economics

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

The purpose of this study was to explore the relationship between perceived risk regarding apparel selection and mail order shopping. One‐hundred and two adult women from a medium‐sized midwestern city in the U.S.A. participated in a telephone survey. Factor analysis uncovered four distinct types of risk associated with mail order shopping: economic, performance‐related, physical and social/psychological. Multivariate and univariate analyses revealed that economic risk was the only risk that was significantly different from other categories of risk. A Scheffé post hoc comparison indicated that economic risk was higher for respondents who were non‐ or infrequent mail order shoppers than for frequent mail order shoppers. These results contribute to the literature on mail order shopping by isolating the product category of apparel. The results can aid catalogue and other direct marketing companies by suggesting that they focus on alleviating economic losses of future clients, thereby making it easier for consumers to capitalize on the convenience features of this patronage mode.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 70 citations exist upstream.

References

1960Consumer Behavior as Risk Taking 1971Consumer Rankings of Risk Reduction Methods 1969Risk Taking and Information Handling in Consumer Behavior 1972The Components of Perceived Risk 1964Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping 1974The Role of Risk in Consumer Behavior 1973Perceived Risk and Its Components: A Model and Empirical Test 1974Components of perceived risk in product purchase: A cross-validation.

Cited by

1999Consumer cost differences for traditional and Internet markets 2008Measuring e‐government service value with the E‐GOVSQUAL‐RISK model 2000Electronic Markets: Impact and Implications 2015Examining the Effects of Decomposed Perceived Risk on Consumer's Online Shopping Behavior: A Field Study in China 2007The Importance of Perceived Consumption Delay in Internet Shopping 2013Online Buying Behavior and Perceived Trustworthiness

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.