Catalog vs Non-catalog Shoppers of Apparel: Perceived Risks, Shopping Orientations, Demographics, and Motivations

Yoon‐Hee Kwon · Soae L. Paek · Maria Arzeni

74 citations0/0 files storedClothing and Textiles Research Journal

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

The major objective of the study was to investigate how catalog and non-catalog shoppers perceived the risks involved in purchasing apparel from catalogs. The study also investigated catalog and non-catalog shoppers' shopping orientations and their demographic characteristics. The principal components analysis of the data collected from 131 female subjects revealed four types of perceived risks-financial risk, social risk, functional risk, and time risk—plus a Shopping Orientation factor. The results of multivariate and univariate analyses of variance indicated that non-catalog shoppers showed higher levels of risk perceptions of financial, social, functional, and time risks than did the catalog shoppers. However, there was no group difference on shopping orientation. Demographic variables also resulted in no group differences except in marital status. Sixty percent of the catalog shoppers were married, while only 47% of the non-catalog shoppers were married The authors recommend strategies, based on the results of the study, to catalog retailers of apparel.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 74 citations exist upstream.

References

1962Statistical principles in experimental design.1992Statistical Principles in Experimental Design 1960Consumer Behavior as Risk Taking 1972The Components of Perceived Risk 1972Why Do People Shop?1964Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping 1974The Role of Risk in Consumer Behavior 1973Perceived Risk and Its Components: A Model and Empirical Test

Cited by

1993Perceived risk and mail order shopping for apparel 2008Personalization of Fair Trade Apparel 2012Exploring Multidimensions of Product Performance Risk in the Online Apparel Shopping Context 2010Apparel shopping orientation: Two decades of research 1997Consumers of Clothing from Alternative Trading Organizations: Societal Attitudes and Purchase Evaluative Criteria 2003Concerns About Payment Security of Internet Purchases: A Perspective on Current On-Line Shoppers

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.