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Integrative Pricing via the Pricing Wheel · Study

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ArticleIntegrative Pricing via the Pricing Wheel

David D. Shipley2001

Article2001

Integrative Pricing via the Pricing Wheel

David D. Shipley · David Jobber

154 citations·0/0 files stored·Industrial Marketing Management

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Supply Chain and Inventory Management

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References

2000Marketing management: analysis. planning. implementation and control 1939PRICE THEORY AND BUSINESS BEHAVIOUR 1989Commercial Use of Conjoint Analysis: An Update 1994Marketing Management and Strategy 1974Difference in Attribute Importance for Different Industrial Products 1988The Strategy and Tactics of Pricing 1998Business Marketing Management 1977The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality

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2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods 2005Pricing objectives and pricing methods in the services sector 2014Dynamic Targeted Pricing in B2B Relationships 2007Order selection and pricing methods using flexible quantity and fuzzy approach for buyer evaluation 2010Revenue models for integrated customer solutions: Concept and organizational implementation 2006Pricing practices of service organizations

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Year2001

Typearticle

Published2001-04-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations154

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0019-8501(99)00098-x

openalex_workW2001100516

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2005Intraorganizational influences on business-to-business pricing strategies: A political economy perspective

2017Value-based pricing and cognitive biases: An overview for business markets