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Integrative Pricing via the Pricing Wheel
9 references·16 citing·35 second hop
Integrative Pricing via the Pricing Wheel (2001)Integrative Pricing via the Pricing WheelMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Business Marketing Management (1998)Business Marketing ManagementBusiness marketing management (1998)Business marketing managementMarketing Management and Strategy (1994)Marketing Management and Stra…Commercial Use of Conjoint Analysis: An Update (1989)Commercial Use of Conjoint An…The Strategy and Tactics of Pricing (1988)The Strategy and Tactics of P…The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality (1977)The Effects of Price, Store I…Difference in Attribute Importance for Different Industrial Products (1974)Difference in Attribute Impor…PRICE THEORY AND BUSINESS BEHAVIOUR (1939)PRICE THEORY AND BUSINESS BEH…Sourcing under competition: The implications of supplier capital constraint and supply chain co-opetition (2021)Sourcing under competition: T…Value-based pricing and cognitive biases: An overview for business markets (2017)Value-based pricing and cogni…Towards supply chain collaboration in B2B pricing (2016)Towards supply chain collabor…Dynamic Targeted Pricing in B2B Relationships (2014)Dynamic Targeted Pricing in B…How to differentiate by price: Proposal for a five-dimensional model (2012)How to differentiate by price…New industrial service pricing strategies and their antecedents: empirical evidence from two industrial sectors (2011)New industrial service pricin…Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Brand marketing for creating …Revenue models for integrated customer solutions: Concept and organizational implementation (2010)Revenue models for integrated…Successful industrial service pricing (2009)Successful industrial service…Value delivery and value-based pricing in industrial markets (2008)Value delivery and value-base…Order selection and pricing methods using flexible quantity and fuzzy approach for buyer evaluation (2007)Order selection and pricing m…An empirical examination of the pricing policies and their antecedents in the services sector (2007)An empirical examination of t…Pricing practices of service organizations (2006)Pricing practices of service …Pricing objectives and pricing methods in the services sector (2005)Pricing objectives and pricin…Intraorganizational influences on business-to-business pricing strategies: A political economy perspective (2005)Intraorganizational influence…Economics and marketing on pricing: how and why do they differ? (2005)Economics and marketing on pr…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)A NOVEL HYBRID SWARA AND VIKOR METHODOLOGY FOR SUPPLIER SELECTION IN AN AGILE ENVIRONMENT (2013)AHP, Gray Correlation, and TOPSIS Combined Approach to Green Performance Evaluation of Design Alternatives (2017)Hierarchical DEMATEL method for complex systems (2020)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Models and Heuristics for Product Line Selection (1985)Analyzing Decision Making (1988)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)Discrete Choice Experiments Are Not Conjoint Analysis (2010)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Consumer and Provider Expectations and Experiences in Evaluating Professional Service Quality (1989)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Consumer's risk-reduction strategies: a review and synthesis (1996)The effects of advertising spending on brand loyalty in services (2011)Advances in Consumer Research (2025)Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing (2000)Internal market orientation (2002)The criteria for successful services brands (2003)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer satisfaction in industrial markets: dimensional and multiple role issues (2001)Relationship Value in Business Markets: The Construct and Its Dimensions (2005)The roles of xinyong and guanxi in Chinese relationship marketing (2005)Star rating and corporate affiliation: their influence on room price and performance of hotels in Israel (2002)Pricing process as a capability: a resource‐based perspective (2003)Pricing determinants in the hotel industry: Quantile regression analysis (2009)THEORIES OF THE FIRM: MARGINALIST, BEHAVIORAL, MANAGERIAL (1978)A Theory of Dynamic Oligopoly, II: Price Competition, Kinked Demand Curves, and Edgeworth Cycles (1988)Collusion and Price Rigidity (2004)A prototype expert system for the evaluation and selection of potential suppliers (1996)Linking Customer Management Effort to Customer Profitability in Business Markets (2004)A hybrid approach to supplier selection for the maintenance of a competitive supply chain (2007)Trust in industrial service relationships: behavioral consequences, antecedents and the moderating effect of the duration of the relationship (2002)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1939PRICE THEORY AND BUSINESS BEHAVIOUR858 cited
  • 1989Commercial Use of Conjoint Analysis: An Update788 cited
  • 1994Marketing Management and Strategy496 cited
  • 1974Difference in Attribute Importance for Different Industrial Products355 cited
  • 1988The Strategy and Tactics of Pricing252 cited
  • 1998Business Marketing Management198 cited
  • 1977The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality176 cited
  • 1998Business marketing management173 cited

Cited by

  • 2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods208 cited
  • 2005Pricing objectives and pricing methods in the services sector144 cited
  • 2014Dynamic Targeted Pricing in B2B Relationships100 cited
  • 2007Order selection and pricing methods using flexible quantity and fuzzy approach for buyer evaluation95 cited
  • 2010Revenue models for integrated customer solutions: Concept and organizational implementation77 cited
  • 2006Pricing practices of service organizations

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74 cited
  • 2005Intraorganizational influences on business-to-business pricing strategies: A political economy perspective56 cited
  • 2017Value-based pricing and cognitive biases: An overview for business markets55 cited
  • 2005Economics and marketing on pricing: how and why do they differ?53 cited
  • 2012How to differentiate by price: Proposal for a five-dimensional model50 cited
  • 2009Successful industrial service pricing45 cited
  • 2008Value delivery and value-based pricing in industrial markets44 cited
  • 2016Towards supply chain collaboration in B2B pricing44 cited
  • 2007An empirical examination of the pricing policies and their antecedents in the services sector41 cited
  • 2021Sourcing under competition: The implications of supplier capital constraint and supply chain co-opetition38 cited
  • 2011New industrial service pricing strategies and their antecedents: empirical evidence from two industrial sectors37 cited