Local Radio and Microblogging: How Radio Stations in the U.S. are Using Twitter

Douglas A. Ferguson · Clark F. Greer

55 citations0/0 files storedJournal of Radio & Audio Media

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Radio, Podcasts, and Digital Media Journalism and Media Studies Media and Digital Communication

Abstract

Using a content analysis method, this study examined the way in which 111 radio stations in the U.S. are using the social network system, Twitter. Results of the study revealed that there was only a weak correlation between stations' average quarter hour share and the number of followers of stations' Twitter sites. Also, music stations had more promotional tweets, while news stations provided more news items for their audiences.

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2019Diffusion of Innovations 1 1978Theories of Human Communication 2009Take Two Aspirin And Tweet Me In The Morning: How Twitter, Facebook, And Other Social Media Are Reshaping Health Care 2001Modern Sociological Theory 2001Do Mergers Increase Product Variety? Evidence from Radio Broadcasting 2007“What Happened to our Audience?” Radio and New Technology Uses and Gratifications Among Young Adult Users 2001Comparing Distinctions and Similarities Across Websites of Newspapers, Radio Stations, and Television Stations

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