From FM to FB: radio stations on Facebook

Tal Laor · Nili Steinfeld

24 citations0/0 files storedIsrael Affairs

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Radio, Podcasts, and Digital Media Digital Marketing and Social Media Media and Digital Communication

Abstract

The article explores Israeli radio stations’ activity on Facebook and analyses the most popular content in terms of various engagement indexes. It finds that the format of a post, its language and content, all affect the level and nature of user engagement with the post. Moreover, it appears that both stations and users turn to Facebook primarily for promotional and PR purposes and less so for promoting mutual interaction and dialogue between stations and their audiences, thus complementing the traditional medium without utilising the full range of opportunities this new platform has to offer radio.

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References

2011What Makes Online Content Viral?2013Emotions and Information Diffusion in Social Media—Sentiment of Microblogs and Sharing Behavior 2011Arousal Increases Social Transmission of Information 2013What makes a video go viral? An analysis of emotional contagion and Internet memes 2010Now Tweet This: How News Organizations Use Twitter 2000The need for radio theory in the digital age 2012“Communities of strangerhoods?”: Internet, mobile phones and the changing nature of radio cultures in South Africa 2011Local Radio and Microblogging: How Radio Stations in the U.S. are Using Twitter

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2019"Hello, is There Anybody Who Reads Me?" Radio Programs and Popular Facebook Posts 2019New Arenas or More of the Same? Public and Commercial Radio Stations on Facebook 2021‘Amphibians’: media figures on social networks and traditional media in Israel 2020How does it ‘sound’? Audiences, broadcasters, and managers on visual radio in Israel 2020Milestones in the development of educational radio in Israel

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