References

• 1985Measuring the Involvement Construct6,012 cited
• 1977Content Analysis in Consumer Research2,310 cited
• 1979An Information Processing Theory of Consumer Choice2,245 cited
• 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
• 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
• 1987External Search Effort: An Investigation Across Several Product Categories1,302 cited
• 1999An examination of perceived risk, information search and behavioral intentions in search, experience and credence services507 cited
• 1985Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement452 cited
• 1992A passion for service: Using content analysis to explicate service climate themes.367 cited
• 2000The Effects of Incomplete Information on Consumer Choice297 cited
• 2012Measuring the Cultural Values Manifest in Advertising292 cited
• 1981An Exploration Into the Scaling of Consumers' Involvement With a Product Class260 cited
• 1981A Model of Multiattribute Judgments under Attribute Uncertainty and Informational Constraint217 cited
• 2004Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products162 cited