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The anatomy of a campaign against drunk driving · Study

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ArticleThe anatomy of a campaign against drunk driving

James E. Grunig1983

Article1983

The anatomy of a campaign against drunk driving

James E. Grunig · Daniel A. Ipes

46 citations·0/0 files stored·Public Relations Review

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Public Relations and Crisis Communication Behavioral Health and Interventions Media Influence and Health

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References

2008Handbook of Political Communication, the 2024Public communication campaigns 1947Some Reasons Why Information Campaigns Fail 1975Mass Media and the Knowledge Gap 1976The Agenda Setting Function of the Mass Media At Three Levels of "Information Holding"1973Some Reasons Why Information Campaigns Can Succeed 1982THE MESSAGE-ATTITUDE-BEHAVIOR RELATIONSHIP

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1990Fear Arousing Anti-Drinking and Driving PSAs: Do Physical Injury Threats Influence Young Adults?1992The Development of Public Relations Research in the United States and its Status in Communication Science 2010Bridging Two Schools of Thought: Applications of Public Relations Theory to Political Marketing 2007Media and the Bureaucracy in the United States 2013Paralleling the Practice: An Analysis of the Scholarly Literature in Nonprofit Public Relations 2003The Empowerment of Feminist Scholarship in Public Relations and the Building of a Feminist Paradigm 2020

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Year1983

Typearticle

Published1983-06-01

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations46

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1016/s0363-8111(83)80004-6

openalex_workW2001369099

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Exploring the linkages among transparent communication, relational satisfaction and trust, and information sharing on social media in problematic situations

2007Public Relations Management in Government and Business