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The anatomy of a campaign against drunk driving

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References

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1976The Agenda Setting Function of the Mass Media At Three Levels of "Information Holding"175 cited
1973Some Reasons Why Information Campaigns Can Succeed168 cited
1982THE MESSAGE-ATTITUDE-BEHAVIOR RELATIONSHIP59 cited

Cited by

1990Fear Arousing Anti-Drinking and Driving PSAs: Do Physical Injury Threats Influence Young Adults?53 cited
1992The Development of Public Relations Research in the United States and its Status in Communication Science34 cited
2010Bridging Two Schools of Thought: Applications of Public Relations Theory to Political Marketing34 cited
2007Media and the Bureaucracy in the United States26 cited
2013Paralleling the Practice: An Analysis of the Scholarly Literature in Nonprofit Public Relations22 cited
2003The Empowerment of Feminist Scholarship in Public Relations and the Building of a Feminist Paradigm18 cited
2020Exploring the linkages among transparent communication, relational satisfaction and trust, and information sharing on social media in problematic situations16 cited

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2007Public Relations Management in Government and Business15 cited

2011When the ‘Stroller Moms’ Take Hold of the Street: A Case Study of How Social Influence Made the Inactive Publics Active in Anti-U.S. Beef Protest in Seoul—An Issues Processes Model Perspective14 cited

1988Audience complexityas a component of campaign planning11 cited

2023The Concentric Firestorm: A Qualitative Study of Black Lives Matter Activism and the COVID-19 Pandemic9 cited

2012One-step, two-step, or multi-step flow: The role of influencers in information processing and dissemination in online, interest-based publics8 cited

2009Comparison of Indirect Sources of Efficacy Information in Pretesting Messages for Campaigns to Prevent Drunken Driving6 cited