Communication, Context, and Community

Dhavan V. Shah · Jack M. McLeod · So‐Hyang Yoon

513 citations0/0 files storedCommunication Research

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Media Studies and Communication Social Media and Politics Social Capital and Networks

Abstract

This research explores the influence of mass media use and community context on civic engagement. The article presents a multilevel test of print, broadcast, and Internet effects on interpersonal trust and civic participation that acknowledges there are (a) micro-level differences in the motives underlying media use, (b) age-cohort differences in patterns of media use and levels of civic engagement, and (c) macro-level differences in community / communication context. Accordingly, the effects of individual differences in media use and aggregate differences in community context are analyzed within generational subsamples using a pooled data set developed from the 1998 and 1999 DDB Life Style Studies. The data suggest that informational uses of mass media are positively related to the production of social capital, whereas social-recreational uses are negatively related to these civic indicators. Informational uses of mass media were also found to interact with community context to influence civic engagement. Analyses within subsamples find that among the youngest adult Americans, use of the Internet for information exchange more strongly influences trust in people and civic participation than do uses of traditional print and broadcast news media.

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References

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2004Linking Citizen Satisfaction with E-Government and Trust in Government 2008A Theory of the Emergence, Persistence, and Expression of Geographic Variation in Psychological Characteristics 2018Young People, Digital Media, and Engagement: A Meta-Analysis of Research 2009The Revolution Will be Networked 2001Exploring the Digital Divide 2005Analyzing the representativeness of internet political participation

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