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The Link between Attractiveness of "Extrabrand" Attributes and the Adoption of Innovations · Study

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ArticleThe Link between Attractiveness of "Extrabrand" Attributes and the Adoption of Innovations

Thomas C. Boyd1999

Article1999

The Link between Attractiveness of "Extrabrand" Attributes and the Adoption of Innovations

Thomas C. Boyd · Charlotte H. Mason

105 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Innovation Diffusion and Forecasting

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References

2019Diffusion of Innovations 1 1962Statistical principles in experimental design.1976A New Product Growth Model for Consumer Durables 1979An Information Processing Theory of Consumer Choice 1991New Product Diffusion Models in Marketing: A Review and Directions for Research 1976Task complexity and contingent processing in decision making: An information search and protocol analysis 2001Winning at new products : accelerating the process from idea to launch 1991Crossing the Chasm

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2000Consumer Privacy and Name Removal across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives 2003Consumer adoption of technological innovations 2017INNOVATORS AND EARLY ADOPTERS IN THE DIFFUSION OF INNOVATIONS: A LITERATURE REVIEW 2009Innovation and Strategic Renewal in Mature Markets: A Study of the Tennis Racket Industry 2004Understanding mobile data services adoption: Demography, attitudes or needs?2018

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Year1999

Typearticle

Published1999-07-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations105

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1177/0092070399273002

openalex_workW2001658360

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