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Charlotte H. Mason

21 works· latest 2016· 2 institutionscluster: provisional

h-index18

i1021

Citations4,729

Works here21

Most cited in this library

Market orientation, marketing capabilities, and firm performance2009 · 1,542 citations
An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior2003 · 654 citations
Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models2006 · 574 citations
Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models1986 · 430 citations
Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor1999 · 336 citations

Works

21 shown

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Customer Needs and Solutions·2016·11 authors·Open access

31citations

Enhancing Student Learning in Marketing Courses

Journal of Marketing Education·2011·3 authors

43citations

Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising

Journal of Marketing Research·2010·2 authors

46citations

Market orientation, marketing capabilities, and firm performance

Strategic Management Journal·2009·3 authors

1,542citations

Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness

Journal of the Academy of Marketing Science·2007·3 authors

191citations

Issues and Perspectives in Global Customer Relationship Management

Journal of Service Research·2006·5 authors

82citations

CRM in Sales-Intensive Organizations: A Review and Future Directions

Journal of Personal Selling and Sales Management·2005·5 authors·Open access

102citations

Tuscan lifestyles: Assessing customer lifetime value

Journal of Interactive Marketing·2003·1 author

12citations

Agility in Retail Banking: A Numerical Taxonomy of Strategic Service Groups

Manufacturing & Service Operations Management·2001·3 authors

141citations

The Link between Attractiveness of "Extrabrand" Attributes and the Adoption of Innovations

Journal of the Academy of Marketing Science·1999·2 authors

105citations

Work versus windfall: An exploration of saving on subsequent purchase

Marketing Letters·1995·2 authors

18citations

The Marketing Game

·1995·2 authors·book

15citations

New Product Entries and Product Class Demand

Marketing Science·1990·1 author

38citations

The Role of Tangible and Intangible Attributes in Similarity and Preference Judgments

ACR North American Advances·1990·2 authors

16citations

Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models

Marketing Science·1986·2 authors·Open access

430citations