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An ecological niche theory approach to the measurement of brand competition · Study

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ArticleAn ecological niche theory approach to the measurement of brand competition

George R. Milne1990

Article1990

An ecological niche theory approach to the measurement of brand competition

George R. Milne · Charlotte H. Mason

34 citations·0/0 files stored·Marketing Letters

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1977The Population Ecology of Organizations 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure 1989Price-Induced Patterns of Competition 1958Marketing Behavior and Executive Action 1983An Ecology of Affiliation 1979Customer-Oriented Approaches to Identifying Product-Markets 1958Market Behavior and Executive Action 1989Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle

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2011Examining Similarities and Differences in Consumer Motivation for Playing and Watching Soccer 2011Supply chain vs supply chain competition: a niche‐based approach 2018Complexity analysis of manufacturing service ecosystem: a mapping-based computational experiment approach 1999The Reality of Brands: Towards an Ontology of Marketing 1994A Magazine Taxonomy Based on Customer Overlap

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Year1990

Typearticle

Published1990-11-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations34

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf00640803

openalex_workW2063760132

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