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Finding the True Voice of the Customer in CPG Supply Chains: Shopper‐Centric Supply Chain Management
16 references·0 citing·53 second hop
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References

  • 1985Measuring the Involvement Construct6,012 cited
  • 2009Customer Experience Management in Retailing: An Organizing Framework1,015 cited
  • 2001The Category-Demand Effects of Price Promotions534 cited
  • 2009The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making529 cited
  • 2006Demand chain management-integrating marketing and supply chain management490 cited
  • 2011Innovations in Shopper Marketing: Current Insights and Future Research Issues442 cited
  • 2009Demand and supply integration: a conceptual framework of value creation through knowledge management336 cited
  • 2001Execution: The Missing Link in Retail Operations334 cited
  • 2018Revisión de la productividad científica sobre gestión de la experiencia del cliente303 cited
  • 2007The service-dominant logic and the future of marketing299 cited
  • 2012Estimating Primary Demand for Substitutable Products from Sales Transaction Data285 cited
  • 2002An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding246 cited
  • 1998Managing Promotion Program Participation within Manufacturer-Retailer Relationships206 cited
  • 2008The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions205 cited

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  • 2011Cheating the Fates: Organizational Foundings in the Wake of Demise146 cited
  • 2003The impact of retailer stockouts on whether, how much, and what to buy137 cited
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