Coffee, Fair Trade, and the Commodification of Morality

Abstract

The goals of the fair trade movement include guaranteeing a reasonable income for rural farmers in the Global South, building democratic institutions and gender equality, and promoting environmental sustainability. Proponents claim that consumers, through their buying choices, can counter the negative externalities created by neoliberal reforms of the past three decades. The question is, whether a market-oriented solution can address market-created ills, or whether fair trade is a marketing strategy to increase the profit margin of agencies along the commodity chain? This article examines how these questions have been addressed by the books under review.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 29 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.