Obtaining Nationally Representative Samples of Local News Media Outlets

Marilee Long · Michael D. Slater · Greg Boiarsky · Linda Stapel

36 citations0/0 files storedMass Communication & Society

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Media Studies and Communication Journalism and Media Studies Media Influence and Politics

Abstract

This article presents 1 approach to constructing a valid national sample of local news outlets. Using designated market areas that represent the dominant geographic area of influence for television stations, researchers can create a nationally representative sample of local media, including television and newspaper outlets. A method for adapting the approach to smaller geographic areas is also discussed. Data are provided to support the validity of the sampling method proposed in this study. The data analysis is based on a 2-year sample of TV newscasts and daily newspapers from across the country.

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1995Mediating the Message: Theories of Influences on Mass Media Content 1997A Content Analysis of Content Analyses: Twenty-Five Years of Journalism Quarterly 1986The Portrayal of AIDS in the Media: An Analysis of Articles in the New York Times 2012Intermedia Influence and the Drug Issue: Converging on Cocaine 1996The Effectiveness of Simple and Stratified Random Sampling in Broadcast News Content Analysis 1997A Cook, a Cardinal, His Priests, and the Press: Deviance as a Trigger for Intermedia Agenda Setting

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