Articlediamond2013

Conceptual framework of value creation through CSR in separate member of value creation chain

24 citations0/0 files storedBulletin of Geography Socio-economic series

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Corporate Social Responsibility Reporting Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability

Abstract

Abstract The main goal of this paper is to prepare a conceptual framework which would help to determine where any kind of value might emerge while various actions of Corporate Social Responsibility (CSR) are implemented. Such conceptual framework is suggested as a backbone for further research and empiric justification in order to develop a simplified yet effective CSR outcome evaluation model which might be used in practice in any company. Such practical model should help to determine which CSR action might bring maximized value outcome with lowest costs. The main attention in this paper is concentrated only on a single company as a member of value creation chain (VCC). The paper lays foundation for perspective to develop the research in a holistic way - to evaluate the effect of CSR integration in whole VCC. Many authors have debated the different possibilities of simultaneously incorporating social, environmental and economic concerns into management thinking and practice (Aguilera et al., 2007) in organizational behavior; Buysse and Verbeke (2003); Starkey and Crane (2003); Barin-Cruz et al. (2006) in strategic management. All those scholars have been developing concept of CSR from different point of view. This paper concerns value creation through CSR as economical category. But therefore in order to indicate areas of possible value creation, various all above mentioned aspects of CSR concept are taken into account. This paper suggests a framework of value creation through CSR, considering CSR implementation might help to create shared value for few beneficiaries simultaneously. The framework consists of all four types of responsibilities described by Carroll (1999), different levels of CSR activity, three major groups of beneficiaries (company, society, stakeholders) and areas of possible value creation.

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2005The governance of global value chains 1997THE CORPORATE SOCIAL PERFORMANCE-FINANCIAL PERFORMANCE LINK 1999Corporate Social Responsibility 2018Creating Shared Value 2007Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations 1985AN EMPIRICAL EXAMINATION OF THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND PROFITABILITY.1992Network Dyads in Entrepreneurial Settings: A Study of the Governance of Exchange Relationships 2002Proactive environmental strategies: a stakeholder management perspective

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