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The impact of corporate behavior on perceived product value · Study

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ArticleThe impact of corporate behavior on perceived product value

Elizabeth H. Creyer1996

Article1996

The impact of corporate behavior on perceived product value

Elizabeth H. Creyer · William T. Ross

204 citations·0/0 files stored·Marketing Letters

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Ethics in Business and Education Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 1985Mental Accounting and Consumer Choice 2008Mental Accounting and Consumer Choice 1985AN EMPIRICAL EXAMINATION OF THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND PROFITABILITY.1991The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction 1984Corporate Social Responsibility and Financial Performance

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Year1996

Typearticle

Published1996-03-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations204

Files0 public / 0

ShelfEthics in Business and Education

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doi10.1007/bf00434908

openalex_workW2002227737

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