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E-commerce adoption in SME retail sector: A conceptual model

13 citations0/0 files storedInternational Conference on Information and Communication Technology for the Muslim World (ICT4M)

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Technology Adoption and User Behaviour SMEs Development and Digital Marketing E-commerce and Technology Innovations

Abstract

In the past decades, studies on e-commerce adoption by small businesses have attracted a significant attention and mainly focused on manufacturing, distribution and service sector. E-commerce technology adoption in SMEs and their online presence has added more advantages for step forward. Studies also have done in SMEs retail sector realigning its significance to the economy. Different studies have used different models and theories for E-commerce adoption. This paper attempts to discuss a conceptual model with several influencing factors called technological, organizational and environmental and sub factors to achieve a better understanding on e-commerce adoption procedure. The proposed model is adapted from Tornatzky and Fleischer 1990, framework and explained effective way of e-commerce adoption. SME retail sector is the main focused issue in this study.

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2019Diffusion of Innovations 1 2008The five competitive forces that shape strategy.1991The processes of technological innovation 1971Diffusion of Innovations 1990processes of technological innovation 1999Electronic Commerce: A Managerial Perspective 2004Electronic commerce adoption: an empirical study of small and medium US businesses 1995The Role of Interorganizational and Organizational Factors on the Decision Mode for Adoption of Interorganizational Systems*

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2020Information Technology Factors Influence the Adoption to Ecommerce in Small and Medium Scale Organizations in Sri Lanka: A Research Agenda 2024Determinants of Social Media Adoption among SMEs in Syria: Analyzing Depth of Usage through the TOE Framework 2021The Digitalization of Local Owner-Operated Retail Outlets: How Environmental and Organizational Factors Drive the Use of Digital Tools and Applications 2017La adopción del comercio electrónico en las Pymes: una revisión de la literatura exploratoria 2024Contextual Antecedents of E-Commerce Adoption for Supply Chain Management by Retail and Consumer Goods Traders in Developing Countries

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