Contextual Antecedents of E-Commerce Adoption for Supply Chain Management by Retail and Consumer Goods Traders in Developing Countries

Abstract

E-commerce, as a transformative technological innovation, offers unparalleled opportunities for enhancing supply chain management efficiency and effectiveness. This study was conducted to investigate the factors influencing the behavioural intention of retail and consumer goods traders to adopt e-commerce for supply chain management in developing countries. The research employs a quantitative design with the data being collected through the administration of questionnaires to a randomly selected sample size of 329 registered retail and consumer goods traders in Zambia. The sample size was determined using the Yamane formula and the data collected was analysed using statistical methods based on correlation and multiple regression analysis in Statistical Package for Social Sciences (SPSS). The findings indicate that the core constructs of the adapted Unified Theory of Acceptance and Use of Technology Model (UTAUT) and Theory of Perceived Risk (TPR) proposed model such as Performance Expectancy (β = 0.261, p 0.088, p 1.057, p p p insights into the unique factors, challenges and opportunities facing retail and consumer goods traders in developing countries with regard to adopting e-commerce for supply chain management.

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