Marketing library instruction services: changes and trends

Julia K. Nims

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Library Science and Information Literacy Library Science and Administration Web and Library Services

Abstract

Marketing involves designing products based on user needs and wants. At the thirteenth annual LOEX Conference in 1984, the application of marketing principles to library instruction programs was investigated. This article examines the role of marketing, promotional activities, and public relations in library instructional services, and discusses some reactions to using these techniques to improve instruction programs.

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1998Student learning in the information age

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