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Marketing library instruction services: changes and trends

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1998Student learning in the information age165 cited

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2006From “user” to “customer”: TQM in academic libraries?36 cited
2011Factors Affecting Patients' Preferences in Choosing a Hospital Based on the Mix Marketing Components in Isfahan18 cited
2008Marketing First Impressions: Academic Libraries Creating Partnerships and Connections at New Student Orientations10 cited
2005Perspectives on… Roaches, Guerrillas, and “Librarians on the Loose”8 cited
2009Surveying Libraries to Identify Best Practices for a Menu Approach for Library Instruction Requests5 cited
2001Practical help for history instruction4 cited
2013Instruction in American academic libraries2 cited
2024Thematic scope of workshops offered by the libraries of the top universities1 cited
2022Librarian-academic collaboration: the role of strategic communication and relationship management1 cited

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